How to choose a domain name that will bring you clicks
Yourdreamdomainname.com Taken – Now What Do You Do? A lot of businesses are dealing with this issue now that there is something like Six million sites Online.
If you do not know what else to do about it other than to envy people ten years ago that the whole keyboard was within reach – do not worry.
We have compiled this guide on how to choose a domain name, even if you run out of ideas.
Start studying below.
Do not complicate it too much
While we & # 39; re sure you can come up with a clever word game or spelling to put into your URL – this is not a good idea. If you expect people to ever type it, not just click on it, it should be easy to type and remember.
This means it is as short and spelled as most people would think it is spelled.
In recent years we have seen more sites with .me or .co – and we do not necessarily advise on that. While it depends on what server you are using (for your options), most people do not pay attention to such small details.
Know your audience
While we are in the business of spelling, be sure to keep the language of your audience. For example, the US spells color without the u.
So if you’re doing some sort of URL with a color in the title and you want to target Americans, then you need to leave the U out. Alternatively, you can buy the two URLs and redirect one, but it’s a hassle (and it’s expensive).
If you intend to use any slang in your URL – make sure it is relevant to your audience. And make sure it will stand the test of time.
The legitimate word was big in the mid-20s, but we hear it less and less. Yes, people still know what legitimate means as a phrase, but there is probably a better word.
Think about references and word order
Suppose you have a business where you help people with productivity. You want to help people do more. But youdomore.com URL has already been taken.
So you’re trying something else, like doing more. Now your site sounds like you say “doo doo” even though you’re just trying to find an available URL.
And we know this is a silly example – but the more silly we do it, the better the idea will stick to your head.
If you use abbreviations or acronyms for your brand name, make sure these do not cause concern. If you are an established business and have had a funny name or group of acronyms, you already know.
But if you are just starting a website, something like Goodmans’ old details will fall apart to God – which will definitely give site visitors a wrong idea.
Do not sell yourself
Enough with the silly (but memorable) examples. Let’s get back to business.
Suppose you open a brick and mortar store in a certain city. At the point where you are now, you can not see yourself opening another location.
But five years down the road, you might have a fortune to expand to the city fifteen minutes down the road. If you chose a domain like citynamebusiness.com, you will need to buy a different URL for your other location.
Now you have drawn yourself into a corner. Instead go a little more general, like using the name of the county or general area. For example, businesses near mountains use something general like “foot of hills” or “mountain” that can easily apply to a large area.
With a more general domain name, you can create separate pages for each location on your site – do not create another one when it’s time to expand.
Get social
Most people check out the classic domain name when it comes to choosing a domain name. But just because yourbusiness.com was not filmed on the web server, does not mean it was not filmed on Facebook.
Or Instagram, or Snapshot – you got the idea. You want there to be continuity of your brand name – so check This website To make sure what you want is available on social media.
Do not be cheap
A lot of the time we see people making the mistake of choosing a cheaper web page because they are trying to cut costs. Cutting costs is good – but it’s more important to have a relevant domain name.
If you choose something like .co because .com was more than you wanted to invest, down the road the .com site will go up in price. Some of your customers will type in .com and those entries (by chance) will increase the price of the com domain.
Just bite the bullet and pay for the best domain name you can find. Your business will do better and when you look back on that decision five years ahead, you will not regret it.
Ask someone else
This is something that many entrepreneurs forget about. Sometimes we are so wrapped up in creating “our” business that we forget to run it by other people. Even if other people do not have the power to make decisions.
If you choose something permanent like a domain name, run it by your wife and kids – or your co-worker and their spouse before you choose it.
That way if you spell something funny or it’s not straight forward, you’ll get that perspective.
If they still do not know about your business, ask them what they think it is, based on the name you have chosen. If they are close – great!
But if they’re guessing something completely out there – it may be time to go back to the drawing board.
Drop a keyword
It is not always possible to get a domain with the highest ranking keyword and the lowest competition – but if you can swing it – do it! This will make your SEO a little easier – though you will still need to work on it.
Sites that have keyword names make more sense to consumers when they see your URL below the page title in a search listing.
How to choose a domain name that serves you best
Did the tips above delete all the domain names you thought of? If so, we’m sorry – but we’m glad you’re taking the time to avoid making mistakes that could hurt your business.
Choose the right domain name on the right server (like ours) and be organized – for life!
Start working on how to choose a domain name, now!
