If you own a business or just started a business, you should be looking into getting your business online. In this article, we’ll explain how to do that, why you should do it, and where.
Why you should get your business online
There are plenty of reasons why you should get your business online. Once you have a website and online presence, you’ll get tons of benefits.
One of the most important reasons why you should get your business online is:
Increased exposure
Once you build a website, people can find you via search engines, social media, or other sources. You get your business out there to practically everyone.
More leads / sales
With increased exposure, come more leads. The more people visit your website and learn more about your business, the more leads and sales you’ll get.
Future-proof
The world is evolving, especially the online world. Websites will be, are, and always will be a nice thing to have. People will always need and visit websites, so owning a website is future-proof. If you invest in a website now, it can last as long as your business.
Cheap and easy
Websites are cheap to make. If you do not plan on having a custom design, you can build a WordPress website with a pre-designed theme. The only investment you’d need is buying a domain and hosting. You can get hosting from Namecheap – they’re focused on beginners and small businesses. They make the whole process easy, seamless, and affordable. They also have various tools to help you get your business online.
Hosting is one of the most important factors when it comes to your online business. The provider you choose should be reliable and they should fit your requirements. The hosting provider should make the experience of getting your business online as easy and seamless as possible.
High ROI
Websites do not require a lot of budget and upfront investing (in most cases), but you still get the benefits even from the beginning. That means that you’ll get your ROI pretty fast after building and promoting your website.
Social media exposure
Online presence does not mean just building and running a website – you can also stay active on social media and use today’s popular social media platforms to generate more traffic to your website.
And more
There are a lot more benefits and reasons why you should start a website and get your business online, but we’ll get to them in a future article.
What to do after you get your business online
Once you set up your website and social media profiles, it’s time to work on your online presence. These are some of the steps you need to take after building your website:
Start working on SEO
One of the best ways to get organic, converting traffic to your website is through SEO. You can start simple, and once you learn more about SEO, you can continue optimizing your website for search engines.
Gain followers on social media
Another great way of getting exposure and traffic to your website is by staying active on social media and gaining followers. Keep up with the latest trends, join relevant social media platforms, and gain followers. Every follower you get is a potential customer for your business.
Build an email list
It’s always smart to start early. The earlier you start, the more emails you’ll get. You can use various methods to get subscribers to your newsletter – do a bit of research and set it up ASAP. Email lists are one of the most converting sources of traffic.
Monitor your website’s traffic
Once you get traffic to your website with the methods from above, you should start monitoring it. You can use a tool like Google Analytics to monitor the traffic you get to your website. You’ll get a lot of useful data and reports that you can later use to optimize your website and conversion rate.
Keep backups of your website
This is important! Beginners usually forget about it or think it’s not important. It is! Always keep off-site backups of your website. It always comes in handy.
