Someone must tell you. Even if your social game is strong and the sales funnel of your site works well, your e-commerce store really needs a blog.
Why do we say that, when we know you already have so much to do as an online business owner? Because blogging – good content on a regular schedule – can help you grow your business in at least seven different ways.
1. Blog posts can improve the SEO of your store
The last two years have seen more businesses enter e-commerce. Lots of local stores, retail chains and even manufacturers that used to sell only to other businesses, all added e-commerce to reach customers who were stuck at home and make up for lost personal sales.
This means that there are many more e-commerce stores that can be competed for in terms of visibility in search results. And that means you need to renew your SEO engine.
Regular posts create new site content that can improve your search results ranking. So are posts that include the types of keywords your customers are looking for, whether it’s ‘Bluetooth training headphones’, ‘organic food for hamsters’ or something else.
2. Training posts can attract new and returning customers to your store
No matter what you sell, chances are some customers are looking for tips on how to use it. This is true for everything from skin care products to sports equipment to home improvement equipment. So, give these customers what they are looking for, and make your tutorial and training posts so useful that people will bookmark them and keep coming back to learn more.
for example, Of Luo Offers an extensive library of tutorial content, each of which includes product links, instructions and more. This is the kind of content that someone might save and relate to while completing each step in their home eco-renovation project.
You can probably do something similar for the products your store sells.
A good blog can help increase the e-mail list of your e-commerce site
You probably already know that your email list is the foundation for effective marketing. If your blog offers content that your customers like and can use, it can help you increase your email list so you can get your exclusive offers, promotions and product news in front of more Customers, faster.
You also do not have to use a popup box to get people to sign up. Beauty brand Orly takes a less difficult approach to selling with a simple and linked approach Call to join their email list At the end of posts on his blog, just above his social links.
Lifestyle posts can help your e-commerce blog become a center of loyal customers
Building a community around your brand is a next-level marketing move, and it often starts with a blog. Please note that the outdoor equipment retailer REI does not highlight its products in these recent posts.
Instead, these blog posts cover topics their customers care about, such as conservation and wild goals.
To create a blog that helps associate your brand with your customers ‘lifestyle, you need a good understanding of your customers’ personalities. And you may want to start small, with one category in your store’s blog dedicated to lifestyle content. If it works, you can add gradually.
5. Your store’s blog is a great place to share buying guides to further increase sales
Even if your customers are not interested in one lifestyle or a particular set of reasons, everyone wants to get the right products – no matter what those products are. This is why buying guides are such a popular content on e-commerce blogs.
You can create “evergreen” content that attracts readers all year round, like Lush’s Blog guides for choosing hair care products.
You can also produce holiday-specific guide guides for almost any event, including the Festival of Lights, as Chewy presents with A guide to buying gifts for dogs for Hanukkah.
Do not sell squeaky gel? No problem – you almost certainly sell things that people want to give as gifts or things, and anything you can give as a gift is a good topic for a buyers blog blog post.
6. You can use some of your social media e-commerce blog posts to increase website traffic
Your blog posts will get more visits if they include great and original images. And these photos can help your posts be more shared on social media so you can find new customers and draw new visitors to your store’s blog.
Here’s an example that really has it all: part of a gift guide, part of a post lifestyle, that Etsy Holiday Product Summary Post With Nicole Richie there is an influential belief and a lot of designed product images that are perfect for sharing on social media.
Even without an impact-sized marketing budget, you can use your phone and some product photography expert advice to create blog photos that your readers will want to share.
7. Your e-commerce blog can help you find your next employees
If your store is growing, you may be looking to hire new employees. Posting job ads on your blog is one way to let your customers know, but what’s more effective is creating a blog category that shows visitors how your company, who works there and why they like it. PetSmart Do this with an entire blog that focuses on their employee experience, with employee profiles and features in community service projects that their stores host and sponsor.
Yes, your e-commerce site needs a blog
So, this is why we think your e-commerce store needs a blog: better search visibility, more site visitors, bigger email list, more customer loyalty, more sales, a larger social audience and a way to attract job candidates that are very suitable for your business.
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Machielle Thomas curates content for marketers, small business owners, bloggers and more.
