Every click your site earns wins a resounding victory. It takes a lot of work (and money) just to get those site visits. But once you have managed to get someone to visit your site, it is so easy to lose it right away.
For most websites, somewhere in between 26% and 70% of visitors jump After visiting one page.
When you think about your web browsing behavior, it’s probably not too surprising. We are all busy and we have court Of different web content to choose from. You probably don’t spend too much time on any one site (unless it’s Facebook or Reddit).
As someone who has an interest in getting people not only to visit your site, but also to take specific action once they do, how do you make each of the clicks achieved hard to get further? You’re building landing pages.
Why build a landing page
Invest a lot of work in creating the home page of your site just right and build individual pages for each of your products and services. When you have all these other good pages, someone tells you to build a whole different Page type can be frustrating. I understand.
But if you are investing in marketing and advertising, landing pages are the way you make sure the investment pays off. Landing pages are overly focused on what your visitor is interested in. If a consumer clicks on an ad that promotes a specific offer and lands on your homepage, they may be confused about how to find the offer that was promised to them. If their first reaction to landing on your site is confusion or nuisance, they will most likely stay away.
Building a landing page that fits each of your campaigns gives you the opportunity to tailor what your visitors will see to what they’re interested in. You can make sure the page matches what they were promised, and design it so that there are minimal distractions so that it will motivate them more effectively to take the desired action.
How to create a landing page in WordPress
If you are familiar with WordPress, you will not be at all surprised to find that the best way to create a landing page is through a plugin. And you have a number of good options to choose from.
Here are some basic guidelines for creating a landing page in some popular extensions.
1. SeedProd
SeedProd is a premium plugin, so the first step in creating a landing page with it is to purchase the plugin. With that, install the plugin within WordPress. Where prompted, fill out your license key and click Verify Key.
SeedProd makes it easy to get started with a home screen that guides you through your early stages, and introduces some of the key features available. Click the Create Your First Page button. Select Add New Landing Page, and then browse through your various template options. Once you have chosen a template that you like, start filling in the details for your page and customize it to your goals.
2. sunny
If you are not willing to spend money for a landing page plugin, Sunny provides a free option. Find and download Sunny in the WordPress plug-in menu. You will then be asked to create an account or sign in. If you do not yet have an account with Sunny, choose Create Account.
The plugin will direct you to Sonny’s website. This is where you will create your landing page. Browse your template options and choose the one you like. Use the tool’s drag and drop builder to customize the page to your liking. Once the page looks the way you want, click publish on the site and select WordPress.
When you navigate back to the plugin section of your WordPress account, you will see the page you created. Click on it, fill in the URL you want it to have and publish it.
Alternatively, if you want to skip using the plugin, you can create a page in WordPress that will leave distracting elements like your main menu, sidebar and footer. Create a new template to use. But this option becomes a bit technical, so it is only recommended for those who have some convenience with coding.
5 best practices for a more effective landing page
It covers the technical side of building a landing page, but how do you make sure it does its job? There are some major recommended methods to follow when creating a landing page.
1. Have one clear goal.
The focus of any good landing page is unique. Make sure you log in. You know exactly what you want the page to achieve. Is the goal to get visitors to sign up for your email list? Set up a sales call? Sign up for a trial? Your entire page will be designed around this one goal, so make sure you’re clear what it is.
Show only one action call (CTA) – and make it really clear.
Once you know what the main action you want your visitors to take is, design your page so that it is in the front and center. You do not want someone who visits the page to suffer a little confusion about what you want them to do next.
Remove all other distractions. If your main goal is to get them to sign up for the trial, do not include a form in your email list either. Most landing pages even remove common parts of a website page like the main menu or sidebar so visitors do not stray from the main CTA you want them to focus on. at him.
Make a compelling claim to your call to action.
Why the visitor should wants to Take this action? Provide a compelling reason why your CTA is important to them. What will they get out of taking this action? How will this make their lives easier or better? Be concise but clear about what they will get in return.
4. Include social proof.
Most consumers will trust their peers more than the brand, so use that. Show compelling social proof on your landing page, like testimonials or the number of people who did this before (for example, join over 100,000 subscribers!). For anyone on the fence, knowing the choice other people have made can push them over the edge.
5. Make sure the way you promote it matches the page (and vice versa).
You should build a different landing page for each campaign you launch, so you can make sure the page is relevant to the campaign. The copy and call to action on the page should follow the messages that motivated people there in the first place. If you’re promoting a particular proposal in your campaign, it should be the focus of your landing page. If your visitors end up seeing something different from what they were promised, they are more likely to click without taking action.
Use landing pages for better results
Because they are more targeted, a good landing page can achieve better results than dropping visitors to your overall homepage. As with anything, you should check your landing pages on the go. Pay attention to your analysis to see what works best with your audience, and make changes based on what you learn. With practice and analysis, over time you will see increasing conversions.
Casey is the senior manager of hosting marketing and has been in the web hosting business for 7 years. He loves the slopes and spending time with his kids.
